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Practicing Prevention with the AMD Protocol

Overview & Launch of the Prevention Program

  1. Use the Prevention ProgramĀ© presentation to introduce your new patient care protocol during your next staff meeting. Simply read each slide and move to the next
  2. Review practice vision and goals.
  3. Review tangibles (listed on day 1) and how they will be used.
  4. Have prepared, small cheat sheets with scripts so assistants can tape them to equipment, or counter for personal observance and reminder during the first 30 days.
  5. Review common challenges:


Ask the patient before they sit down if they remembered to bring their sunglasses in from the car. This gets them thinking even if they do not have sunglasses.

When presenting the retina screening, do not educate! Please respect other departments' roles and do not step over them. Simply say, "Dr. Success has requested you have a retinal screening today, please read this over, sign and return to me."


Deliver the messages with heart and confidence.

Do not allow your conversations to become non-related to the eye health of the patient in front of you unless educating about eye disease in general. In other words, stay focused!

Do not tell the patients what they need by saying "you need".  Communicate with heart and speak with confidence. Trust that this patient care protocol WILL help the patient to connect the dots so they can have a good understanding of their eye health and what they must do to protect themselves. Remember, it is always a personal decision so give them what they need to make smart buying decisions and/or behavioral changes.


Do not use the word "recommend"....ever.

Use the word "prescribe".

Do not prescribe until after you have offered an assessment of the patient's eye health to them.

After you prescribe, quit talking unless the patient ask a question.

Do not converse with your patient about transitions, polarized, etc unless there is medical necessity.  Trust your opticians.

Remember, "how" you prescribe to your patient makes all the difference to their understanding and follow through.


You are the pharmacist for the patient/practice. Always, find a way to fill the doctor's Rx.

Always show sun lenses first.

Never "sell" AR; it is part of the Rx.

Never pressure the patient into two pairs.

Know now what you will say if a patient ever ask for the Rx.

Check out:

NEVER say to the patient, "do you want to get these vitamins today?"

Always assume the patient WILL comply with doctor and retail orders; let them tell you if they wish to postpone and then kindly guide them to how to make the purchase in the future.